Chapter 9 Synopsis

In chapter 9 of “They Snooze, You Lose” Burmark focuses on emotion. Evoking emotion can help people really listen to what you are trying to convey or learn what you are trying to teach. “Whatever you are “thinking” in your heart radiates at least fifteen feet in every direction” (Burmark, 2011). I never really thought of that statement and how that applies beyond presenting in front of a group or class, but even in a one on one with a colleague or boss. I took from this chapter that if I want positive and enlightening presentation or dialogue to occur, I must be in that frame of mind myself. It also does not hurt to use the positive feeling words, “concerned, excited, honest, confident, sensitive to others, gracious, neat, energetic, etc…” in my presentations (Burmark, 2011). I used to think emotions being the focus of the chapter could only be evoked through limited means in my situation, considering we teach online adult learning. Burmark’s ideas have helped broaden this understanding. References Burmark, L. (2011). They snooze, you lose:the educator's guide to successful presentations. San Francisco: Josey-Bass. DOI: www.amazon.com