Chapter 4 Synopsis

Burmark makes a strong point of images and sounds and how they can truly transform a presentation. First Burmark addresses hooks and how they play into any group, referencing “Britain’s Got Talent” as an example. Using “connections, humor, images, music, emotion, story, and senses” (Burmark, 2011) the audience was transformed and in rapture about this show. This created the acronym chimes and this can be applied to any power point presentation. Images and music I believe are the most relatable CHIMES for the purposes of this class. Images invoke emotions and also give the presenter more time to speak about the intended subject and for the audience to respond. By adding music the presenter also gives time for the audience to use multiple senses to experience the full presentation. Burmark also lays reference to Dick Bolles’s Prioritizing Grid, which can help a presenter decide what is most important in their presentation. References Burmark, L. (2011). They snooze, you lose:the educator's guide to successful presentations. San Francisco: Josey-Bass. DOI: www.amazon.com