Chapter 7 Synopsis

In chapter 7 of “They Snooze, You Lose” Burmark focuses on images and color within a presentation and how it can enhance the audiences experience. To bring in the right images, Burmark gives us step by step instructions on what to do to get the main point across on the slide, while still telling a compelling story. In summary she says, select a slide that has too many words, highlight one keyword or phrase from the bullets, remove all the other text on the slide, then add an image. I felt this was some of the most useful advice presented in how I could apply these techniques in my educational environment. Burmark also reviews color and how the effect our presentations. “Color visuals increase willingness to read by up to 80 percent, using color can increase motivation and participation by up to 80 percent, color enhances learning and improves retention by more than 75%.” (Burmark, 2011) The truth is that we as humans like pretty picture, less words, and entertainment. This chapter solidifies this preconceived notion about how our minds are wired. I cannot help but to agree. References 3M Corporation research cited in “The Power of Color in Presentations,” 3M Meeting Network and Advice. 2001 (Online article was posted at:www.3m.com/meetingnetwork/readingroom/meetingguide_pwer_color.html). Burmark, L. (2011). They snooze, you lose:the educator's guide to successful presentations. San Francisco: Josey-Bass. DOI: www.amazon.com